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Step2 Achieves 45% Gain In Market Share Using Retail Search Exchange

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Step2ThumbnailThe Step2 Company, LLC, an award-winning brand of toys for toddlers and preschoolers, markets and sells its products on its own website (www.step2.com), as well as on larger, competitor-inhabited websites such as BabyAge, Sears, and the largest baby and toy retailer online. To gain exposure amongst the competition and sell more products online, Step2 pursued an innovative solution for winning top-of-sort placements in relevant search results.

Step2 decided to allot a portion of its search marketing budget to HookLogic’s Retail Search Exchange, a CPC auction marketplace which exclusively targets active shoppers across a network of ecommerce websites including BabyAge, Rakuten.com Shopping, Sears, Staples, and the largest baby and toy retailer online.

With the Retail Search Exchange, Step2 would have the opportunity to include its products in “featured” listings that are served in prime real-estate, against relevant site searches and category sorts.

Getting started was easy. Step2 was provided a username and password to log into the Retail Search Exchange and was able to deposit funds immediately. The company was then able to place bids on the products and product categories that it wanted to promote, with the ability to set maximum spend for each.

Once bids were activated, Step2 product ads were showcased across Retail Search Exchange sites that sell Step2 products. All the ads clicked-in to product pages just as they would if they were organic search results – leaving the consumer experience intact, and keeping the retail environment uninterrupted.

The live reporting and campaign insights that the Retail Search Exchange provided enabled Step2 to track actual sales and a return on ad spend, calculated in real time.

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